{"id":471,"date":"2026-08-17T10:16:22","date_gmt":"2026-08-17T10:16:22","guid":{"rendered":"https:\/\/ziarulregional.ro\/?p=471"},"modified":"2026-08-17T10:16:22","modified_gmt":"2026-08-17T10:16:22","slug":"mii-de-reclamatii-pentru-emag-la-protectia-consumatorilor-de-ce-comparatia-cu-temu-si-shein-poate-fi-inselatoare","status":"publish","type":"post","link":"https:\/\/ziarulregional.ro\/?p=471","title":{"rendered":"Mii de reclama\u021bii pentru eMAG la Protec\u021bia Consumatorilor. De ce compara\u021bia cu Temu \u0219i Shein poate fi \u00een\u0219el\u0103toare"},"content":{"rendered":"<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-6a7b1c2a-8e34-83eb-bf91-5dc0559c6a8d-7\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a7b1c2a-8e34-83eb-bf91-5dc0559c6a8d-7\" data-turn-id-container=\"request-6a7b1c2a-8e34-83eb-bf91-5dc0559c6a8d-7\" data-testid=\"conversation-turn-106\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"a9ee089f-fbff-458c-86ae-75a89cc17acd\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-6\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"369\" data-end=\"764\">eMAG a adunat <strong data-start=\"383\" data-end=\"470\">4.666 de reclama\u021bii la Autoritatea Na\u021bional\u0103 pentru Protec\u021bia Consumatorilor (ANPC)<\/strong> \u00een perioada cuprins\u0103 \u00eentre 1 ianuarie 2025 \u0219i jum\u0103tatea anului 2026. Num\u0103rul este mult peste cel \u00eenregistrat oficial \u00een cazul Temu \u0219i Shein, \u00eens\u0103 diferen\u021ba trebuie analizat\u0103 \u00een contextul modului \u00een care autorit\u0103\u021bile pot interveni asupra fiec\u0103rei companii.<\/p>\n<p data-start=\"766\" data-end=\"1069\">\u00cen intervalul analizat, Temu \u0219i Shein au avut \u00eempreun\u0103 numai 34 de sesiz\u0103ri \u00eenregistrate la ANPC, c\u00e2te 17 pentru fiecare platform\u0103. Asta \u00eenseamn\u0103 c\u0103 eMAG apare \u00een statistici cu de peste 137 de ori mai multe reclama\u021bii dec\u00e2t cele dou\u0103 magazine online luate \u00eempreun\u0103.<\/p>\n<h2 data-section-id=\"1d7rvf9\" data-start=\"1071\" data-end=\"1121\">Ce s-a \u00eent\u00e2mplat cu reclama\u021biile \u00eempotriva eMAG<\/h2>\n<p data-start=\"1123\" data-end=\"1366\">Dintre cele 4.666 de sesiz\u0103ri, <strong data-start=\"1154\" data-end=\"1192\">671 au fost considerate \u00eentemeiate<\/strong>, \u00een timp ce 400 au fost clasificate drept ne\u00eentemeiate. Alte 1.237 de cazuri au fost rezolvate pe cale amiabil\u0103 de operatorul economic.<\/p>\n<p data-start=\"1368\" data-end=\"1514\">Restul reclama\u021biilor se afl\u0103 \u00een curs de analiz\u0103 sau au primit alte solu\u021bii dec\u00e2t categoriile men\u021bionate, potrivit explica\u021biilor furnizate de ANPC.<\/p>\n<p data-start=\"1516\" data-end=\"1752\">\u00cen urma verific\u0103rilor au fost aplicate <strong data-start=\"1555\" data-end=\"1589\">619 sanc\u021biuni contraven\u021bionale<\/strong>: 409 amenzi \u0219i 210 avertismente. Autoritatea subliniaz\u0103 \u00eens\u0103 c\u0103 o reclama\u021bie nu duce automat la sanc\u021bionarea comerciantului.<\/p>\n<h2 data-section-id=\"1m26m52\" data-start=\"1754\" data-end=\"1819\">Livr\u0103rile, garan\u021biile \u0219i restituirea banilor, printre probleme<\/h2>\n<p data-start=\"1821\" data-end=\"1917\">Motivele pentru care eMAG a fost sanc\u021bionat au vizat mai multe aspecte ale rela\u021biei cu clien\u021bii.<\/p>\n<p data-start=\"1919\" data-end=\"2144\">Printre problemele identificate s-au num\u0103rat nerespectarea termenelor de livrare \u0219i de garan\u021bie, nerespectarea unor condi\u021bii comerciale anun\u021bate \u0219i dificult\u0103\u021bi privind returnarea banilor.<\/p>\n<p data-start=\"2146\" data-end=\"2436\">Au existat \u0219i situa\u021bii \u00een care consumatorii care s-au retras din contractele \u00eencheiate online nu \u0219i-au primit banii \u00eenapoi \u00een termenul legal de 14 zile. Alte sanc\u021biuni au fost legate de regulamentele unor campanii \u0219i de ofertele care implicau vouchere.<\/p>\n<h2 data-section-id=\"6n8en3\" data-start=\"2438\" data-end=\"2496\">De ce Temu \u0219i Shein apar cu numai 17 reclama\u021bii fiecare<\/h2>\n<p data-start=\"2498\" data-end=\"2623\">Diferen\u021ba uria\u0219\u0103 dintre cifre nu \u00eenseamn\u0103 neap\u0103rat c\u0103 rom\u00e2nii au de peste o sut\u0103 de ori mai pu\u021bine probleme cu Temu \u0219i Shein.<\/p>\n<p data-start=\"2625\" data-end=\"2914\">Cele 34 de reclama\u021bii referitoare la cele dou\u0103 platforme au fost <strong data-start=\"2690\" data-end=\"2761\">redirec\u021bionate c\u0103tre Centrul European al Consumatorilor din Rom\u00e2nia<\/strong>, \u00eentruc\u00e2t ANPC nu are competen\u021b\u0103 teritorial\u0103 direct\u0103 asupra companiilor care opereaz\u0103 aceste platforme \u00een Rom\u00e2nia.<\/p>\n<p data-start=\"2916\" data-end=\"3148\">Situa\u021bia este diferit\u0103 \u00een cazul eMAG. Dante International SA, compania care opereaz\u0103 platforma pe pia\u021ba local\u0103, este \u00eenregistrat\u0103 \u00een Rom\u00e2nia, astfel c\u0103 ANPC o poate controla \u0219i sanc\u021biona direct.<\/p>\n<h2 data-section-id=\"srtir\" data-start=\"3150\" data-end=\"3214\">Reclama\u021biile pu\u021bine nu \u00eenseamn\u0103 automat clien\u021bi mai mul\u021bumi\u021bi<\/h2>\n<p data-start=\"3216\" data-end=\"3551\">Un alt factor care poate influen\u021ba statisticile este valoarea comenzilor. Paul Anghel, director general \u00een cadrul ANPC, a explicat pentru sursa ini\u021bial\u0103 c\u0103 unii cump\u0103r\u0103tori accept\u0103 riscurile asociate comenzilor de pe platformele asiatice, mai ales atunci c\u00e2nd sumele cheltuite sunt relativ reduse.<\/p>\n<p data-start=\"3553\" data-end=\"3691\">\u00cen cazul unei achizi\u021bii ieftine, consumatorul poate decide c\u0103 timpul \u0219i efortul necesare pentru depunerea unei reclama\u021bii nu se justific\u0103.<\/p>\n<p data-start=\"3693\" data-end=\"4028\" data-is-last-node=\"\" data-is-only-node=\"\">Prin urmare, <strong data-start=\"3706\" data-end=\"3868\">cele 4.666 de reclama\u021bii pentru eMAG \u0219i cele 34 \u00eenregistrate \u00eempreun\u0103 pentru Temu \u0219i Shein nu pot fi privite ca un clasament simplu al satisfac\u021biei clien\u021bilor<\/strong>. Diferen\u021bele de jurisdic\u021bie, procedura de solu\u021bionare \u0219i comportamentul cump\u0103r\u0103torilor influen\u021beaz\u0103 semnificativ cifrele.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">Sursa foto + text: Libertatea.ro<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>eMAG a adunat 4.666 de reclama\u021bii la Autoritatea Na\u021bional\u0103 pentru Protec\u021bia Consumatorilor (ANPC) \u00een perioada cuprins\u0103 \u00eentre 1 ianuarie 2025 \u0219i jum\u0103tatea anului 2026. Num\u0103rul este mult peste cel \u00eenregistrat oficial \u00een cazul Temu \u0219i Shein, \u00eens\u0103 diferen\u021ba trebuie analizat\u0103 \u00een contextul modului \u00een care autorit\u0103\u021bile pot interveni asupra fiec\u0103rei companii. \u00cen intervalul analizat, Temu<\/p>\n","protected":false},"author":1,"featured_media":472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[53,48,49,50,52,51],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afaceri","tag-anpc","tag-emag","tag-protectia-consumatorilor","tag-reclamatii","tag-shein","tag-temu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mii de reclama\u021bii pentru eMAG la Protec\u021bia Consumatorilor. 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